World Mental Health Day: Aid for the Mind Saves Lives

Hello Beautiful Souls,

In every emergency - whether flood, fire, or conflict - mental health support is a lifeline, not a luxury. This year, World Mental Health Day focuses on access to services in catastrophes and emergencies. Care should arrive with the first truck of water and food, not weeks later (if at all).

Every year, this is a day that reminds me why we do what we do at MoyoMoyo. I say this as a person, not just a brand founder. I’ve lived with depression since my teens and was later diagnosed with bipolar disorder. I know how stabilising it is to have access to medical professionals who listen, to counsellors you can trust, and a plan for the next step. I’m grateful that in Australia, those support mechanisms exist. But that gratitude sits alongside a bigger truth: in many places that inspire our collections, access can disappear the moment catastrophe hits.

When life turns upside down, you need help that is close by, affordable, continuous, and culturally safe. This isn’t theory. If mental health care arrives early in times of crisis, people can think more clearly, make better decisions, reconnect with family, and tap into resilience. If it arrives later, everything becomes that much harder.

Where MoyoMoyo fits in

We say “Wear the World” because our designs carry global stories—symbols of community, hope, and craft. That phrase also carries responsibility.

• If we draw inspiration from a place, we must also stand with that place when times are tough. That's why we tell the story behind the prints we create. Connection steadies us; remembering where we come from is its own kind of support.

• We also back people doing the work on the ground. We choose grassroots partners precisely because they’re close to the need, and know how to show up fast and respectfully.

Why we keep showing up

Clothes are how we move through the world. Our aim is to give you pieces that move with you - on bright days and hard ones. And beyond the wardrobe, we’ll keep using our platform to support access to essential services - health, safety, education, and dignity - especially when communities face their toughest moments.

On a personal note...

On hard mornings, pulling on something soft and easy to wear is part of how I cope. Fashion doesn’t cure anything, but it can comfort. It can remind you that your body deserves gentleness today. I share that because I want anyone reading this to know that small, practical things matter... breathing room in a schedule; a dress that doesn’t pinch; a conversation that doesn’t judge.

Here are some ways we can all help each other through tough mental health moments:

• Talk about it. Stigma fades when we speak openly about therapy, medication, grief, and recovery.

• Support local groups. Community organisations know the language, the streets, the unspoken rules.

• Choose with care. Support brands and projects that show human-centred impact, not just glossy impact words.

  
  

If you’re carrying something heavy today, I’m glad you’re here. I hope you find support that

meets you where you are. And if you’re in a position to help, thank you for standing with us in the belief that care should arrive early, stay long enough, and honour the people it serves.

With heartfelt love and appreciation